meet ruru & mimi
they are not just our brand mascots — they’re our emotional support animals, creative muses, and daily serotonin boost. ruru (our sweet pup) and mimi (our tiny bunny) are real-life members of the élan team, and they bring the kind of joy and softness we want every customer to feel when they interact with our brand!
they remind us to keep things light, playful, and full of heart — because beauty should feel good. just like seeing them makes us smile, we hope every product, post, and package from rumi gives you that same feeling: effortless happiness, a little sparkle, and a whole lot of cute!
they are not just our brand mascots — they’re our emotional support animals, creative muses, and daily serotonin boost. ruru (our sweet pup) and mimi (our tiny bunny) are real-life members of the élan team, and they bring the kind of joy and softness we want every customer to feel when they interact with our brand!
they remind us to keep things light, playful, and full of heart — because beauty should feel good. just like seeing them makes us smile, we hope every product, post, and package from rumi gives you that same feeling: effortless happiness, a little sparkle, and a whole lot of cute!
from the girls, for the girls
OUR STORY
rumi beauté was created out of our love for making fun, high-quality products that spark joy and nostalgia. inspired by the success and community we built with élan beauté, our sister brand, we wanted to expand that magic into fun, accessible lifestyle products everyone can enjoy!
rumi beauté was created out of our love for making fun, high-quality products that spark joy and nostalgia. inspired by the success and community we built with élan beauté, our sister brand, we wanted to expand that magic into fun, accessible lifestyle products everyone can enjoy!
OUR MISSION
our mission is to build a loving community with cute, creative products that bring us back to the magic of our childhood. this community is all about connection, self-expression, and reliving the carefree spirit of being a little girl while embracing the beauty of growing together.
our mission is to build a loving community with cute, creative products that bring us back to the magic of our childhood. this community is all about connection, self-expression, and reliving the carefree spirit of being a little girl while embracing the beauty of growing together.
our promise to you
QUALITY
we believe in making high-quality items, prioritizing affordability without compromising on craftsmanship.
we believe in making high-quality items, prioritizing affordability without compromising on craftsmanship.
CREATIVITY
each product is thoughtfully crafted to inspire joy and individuality while staying true to our commitment.
each product is thoughtfully crafted to inspire joy and individuality while staying true to our commitment.
UNIQUENESS
we redefine the lifestyle space with our playful, unapologetically girly designs that inspire creativity and confidence.
we redefine the lifestyle space with our playful, unapologetically girly designs that inspire creativity and confidence.